Analysis of the most popular moderate packaging

With the rapid development of China's society and economy, since the beginning of 2003, some large foreign enterprises and companies (such as American International Jifeng group company, Tetra Pak company, etc.) have been optimistic about China's packaging market, seized the opportunity to invest in China's packaging industry, and promoted the rapid expansion of enterprise packaging industry and the upgrading of products. It is reported that China's packaging industry output value reached 273billion yuan last year. At the same time, with the rapid development of economy, the proportion of packaging materials in domestic waste is becoming larger and larger. Effective control and reduction of packaging waste is very important to reduce the production of solid waste. According to the survey, among more than 600 cities across the country, more than 200 are surrounded by various kinds of garbage. The main reason is excessive packaging. At present, 30% of the volume of urban domestic garbage is composed of various packaging materials. Therefore, the research on appropriate packaging should be paid attention to

first, packaging and appropriate packaging

packaging has two meanings. First, it refers to the design and manufacturing process of image, color, pattern and material for commodity binding, and the decoration and marking of brand and trademark on the packaging; First, it refers to the use of designed and formed bandages to wrap goods, making it convenient for transportation and sales. The main purpose of packaging products is to better refer to its parameters, protect goods and the environment, improve operational efficiency, promote sales, increase profits, etc. Generally speaking, there are three kinds of packaging: moderate packaging, excessive packaging and lack of packaging. Moderate packaging is corresponding to excessive packaging, which is mainly used to wrap the products with simple, refined and recyclable packaging. Moderate packaging avoids the damage and deterioration of commodities, beautifies and protects commodities, and saves resources; The production of packaging materials will reduce resources, packaging waste will increase environmental pollution, and excessive packaging will waste resources and damage the environment. The foothold of the development of packaging industry should be the effective utilization of resources and the improvement and protection of the ecological environment

II. Analysis of the necessity of appropriate packaging

(I) from the legal perspective,

from April 2005, excessive packaging will be banned, and people will be legally encouraged to use recyclable packaging. The newly revised law on the prevention and control of environmental pollution by solid waste clearly stipulates that "the PCU of the Standardization Administration of the State Council is more antioxidant than UHMWPE. The administrative department shall organize the formulation of relevant standards according to the national economic and technical conditions, the prevention and control of environmental pollution by solid waste and the technical requirements of products to prevent environmental pollution caused by excessive packaging." The law also stipulates that enterprises that produce, sell and import products and packages that are listed in the compulsory recycling catalogue according to law must recycle such products and packages in accordance with the relevant provisions of the state. The law stipulates that the State encourages scientific research and production units to research and produce film covers and commodity packaging that are easy to recycle, dispose of or degrade in the environment. The law also requires that units and individuals using agricultural films should take measures such as recycling to prevent or reduce environmental pollution caused by agricultural films

(II) from the perspective of marketing, common packaging strategies in marketing include: similar packaging strategies; Grade packaging strategy; Dual use packaging strategy; Supporting packaging strategy; With gift packaging strategy, etc. Empirical data shows that the packaging cannot exceed 13% - 15% of the value of the commodity itself. As consumers become more and more rational, the judgment of product value, care for the environment, and the implementation of ethical consumption all make the packaging of products appropriate

III. analysis of packaging status in developed countries

in terms of controlling excessive packaging, the policies of the United States and Canada stipulate that any of the following situations are deceptive packaging: there are too many empty spaces in the packaging; The height and volume of packages and containers are too different; Unreasonably exaggerated packaging, not technically necessary. In the late 1980s, the US federal government formulated the general policy of "packaging and environmental protection": reduction, recycling, reuse and incineration of packaging materials. In the 1990s, there were two development plans for the packaging industry in the United States: reducing the amount of raw materials by 15% and recycling at least 25% of the packaging products. Both of these plans were recognized by the packaging industry. Many experts believe that reducing the consumption of raw materials is the main trend of development. The United States has not yet legislated, but 37 states have legislated and determined the recycling quota of packaging waste. According to the annual recycling of various materials by the United States Environmental Protection Agency (DEP), containers with more than 50% recycling can be exempted from pre charge. At present, the fire supply point of American blowtorch should be located in the center between the two rungs of the steel ladder, and the annual carton recycling volume is as high as 40million tons. In Canada, residents put the collected tin cans, glass bottles, newspapers, aluminum cans, plastics and other categories into blue plastic boxes or plastic bags. 10million people collected and classified 460000 tons of packaging waste, with an average of 46 kilograms of waste collected by each resident. The Japanese government drafted the energy protection and promotion recycling law in 1992, which came into force in June 1993. The law emphasizes the production of recyclable packaging products and the selective collection of recyclable packaging waste. The implementation effect of the law is good. 97% of glass beer bottles and 81% of rice wine bottles were recycled, and five factories with an annual processing and recycling capacity of 1000 tons of recycled plastics were built. In order to improve the recycling rate of packaging waste, the government proposed in April 1995 based on the "polluter pays" principle: consumers are responsible for classifying packaging waste, the municipal government is responsible for collecting classified packaging waste, and private enterprises can reprocess packaging waste after being approved by the government. At the same time, Japan has formulated the new packaging guidelines, which stipulates that the volume of the packaging container should be minimized and the empty space in the container should not exceed 20% of the container volume; The packaging cost should not exceed 15% of the selling price of the product; The packaging should correctly display the value of the product to avoid misleading consumers. In addition, it is also stipulated in the "details of the appropriate packaging of commodity gift boxes" stipulated by Tokyo, Japan: in principle, the gap in the packaging container cannot exceed 20% of the whole container; The gap between commodities must be less than 1 cm; The gap between the commodity and the inner wall of the packing box must be kept below 5mm; The packaging cost must be less than 15% of the whole product price

(to be continued)